Committed to an optimal customer experience, Kiloutou unveils its new e-commerce website Kiloutou.fr. The new site offers a seamless digital experience between the web and the branch, as well as the richest content on the market in continental Europe. The equipment rental company continues to differentiate itself with an ambitious digital strategy that has proved its worth: in three years, the turnover generated by the digital channel has increased tenfold.
For two years, customers (large accounts, craftsmen, private individuals) and the network’s team members worked together to design the new contours of this e-commerce site.
This new site is positioned as the digital extension of the traditional branch or telephone service. It allows each customer to be served within 2 hours by a network team member, thus keeping the human element at the heart of an ambitious system :
- A redesigned, fluid digital experience, adapted to mobile phones and larger screens
- A search engine that includes more than 1000 words specific to professionals (goat, helicopter, sheep’s foot, etc.)
- Advice for professional and private customers thanks to “help with choice”, “advice from the pros” and “video tutorials” sections
- 24-hour consultation on the availability of equipment throughout France and personalised prices (professionals and private individuals)
- Help in choosing electric and hybrid equipment from the iMPAKT range and the provision of a CO2 calculator, designed to help customers reduce their carbon emissions
- A two-click connection to “MyKiloutou”
This new platform is backed up by the “MyKiloutou” customer area, already used by thousands of customers, which allows them to manage their rentals (termination of the rental contract) or to retrieve all their administrative documents (quotes, contracts, invoices) independently. In 2023, it will be enriched with a platform for telematic monitoring and dematerialised provision of regulatory documents relating to the machine, a first in the equipment rental sector in France.
« It is strategic for Kiloutou to maintain its dynamic acceleration of digital; 80% of the revenue generated by our website concerns only professional customers. The latest performance bodes well, as we are seeing a 70% increase in revenue, all customers combined, compared to February 2022. »
Vincent RANAIVOSON, Group Chief Transformation Director, Kiloutou Group