Since the beginning of the year, the Kiloutou Group has affirmed its commitment to its professional customers through a series of large-scale actions: major renewal of its equipment fleet, new visual identity, new website, etc.
To demonstrate its status as a privileged partner for professionals, Kiloutou will be on television screens from 27 May with a brand new film that is very… professional!
Kiloutou, the man at the centre
Inspired by the new Kiloutou logo, created by the AKDV agency, symbolising professionalism and the human dimension, the Grenade & Sparks studio has created a TV film, both powerful and modern in its messages, which is a true hymn to the concept: “Man at the Centre”.
The film features portraits of men and women who express their needs, values and desires in their daily work environment. Their words are superimposed in a black and white atmosphere, enhanced by touches of Kiloutou yellow.
As for the sound identity, created by Sixième Son, it illustrates the role of facilitator that the brand plays with its customers through a straight and regular rhythm. The sympathy and professionalism of the Kiloutou teams are interpreted by an instrumentalization that is both “round and square”.
“Let’s talk pro”
The expressions used in the TV film, but also in future press ads, play with the word “pro” in order to clearly identify the brand’s values.
Protection, Promise, Proximity, Progress, each character declares his or her vision of what is essential for his or her profession: a vision that unites them with that of Kiloutou.
Each spot bears the signature: “Kiloutou, let’s talk pro”.
Film directed by Léa and Nicolas, produced by Starloo.
Broadcast on the historical channels (France 2, France 3, M6), the DTT channels and the Canal+ Group from Friday 27 May.