Preparing for the unexpected! That’s the theme of the new advertising campaign rolled out across France on 15 May 2024. It’s a quirky campaign that perfectly reflects the company’s ‘serious without taking itself too seriously’ attitude.
Kiloutou, a partner for the unexpected in everyday life
A cat treading on fresh concrete, cows blocking the road… these situations make craftsmen smile as much as they annoy them, confronted every day with the hazards of the real world. But there’s one thing Kiloutou is committed to making easier for them: hiring their equipment.
It was to show them our responsiveness, our ability to adapt (but also our sense of humour) that we came up with the idea of launching this communication campaign.
Dénitza Ganeva, Events Marketing and Media Strategy Manager
Nationwide roll-out
From 6 to 24 June, artisans will be reached on social networks – Facebook and Instagram – through targeted advertising. From 15 to 21 May, the campaign will be displayed on 5,784 billboards and in 179 service stations in towns with more than 150,000 inhabitants.
They recognise our expertise and the quality of our equipment, but now more than ever we need to demonstrate our proximity and our sense of service. That’s what this campaign is all about.
Jérémy Lipszyc, Marketing Director