Kiloutou unveils its first brand signature: “Rent, Share.”
France
Kiloutou unveils its first brand signature: ‘Rent, Share.’ A slogan that encapsulates the Group’s business and the reason behind its daily activities. Two simple words, but powerful enough to convey a deep conviction that forms the foundation of the company’s DNA, now a European Group, and represents a model that is as useful as it is essential, especially in today’s uncertain world.
Kiloutou is a pioneer in the sharing economy, offering a business model focused on equipment rental since its creation in 1980, initially for private individuals and then for professionals. From the outset, the founder laid the foundations for a virtuous, sustainable and collective model which, now more than ever, stands out as a concrete response to the economic, social and environmental challenges of our time.
‘Renting is what we do. Sharing is why we do it.’ This brand signature is accompanied by a purpose: ‘We believe in the power of sharing to solve today and tomorrow’s challenges. Through our collective commitment, we rent equipment that makes our clients’ projects more sustainable.’
Because sharing goes beyond the simple rental framework: sharing knowledge with customers, sharing commitments with stakeholders, sharing moments of life between Kiloutiens.
This signature also illustrates the expression of a unique corporate culture, nourished by the diversity of the 7,000 teammates who make up the Group in seven countries. It is further consolidated by a corporate vision that reinforces our shared values. This diversity, which stems from the Group’s international expansion, is brought together under a single signature to unify and bring people together beyond original boundaries.
‘Our sharing economy model is proving its relevance in a world of uncertainty. Rented equipment is used two to three times more than purchased equipment, offering our customers a cost-effective and environmentally responsible solution.’
Olivier Colleau, CEO, Kiloutou group
‘Rent, Share.’ clearly states Kiloutou’s purpose:
👉 A committed, innovative Group that places people at the heart of its model, 👉 In tune with the expectations of its customers, its talent and its market, 👉 True to its roots and resolutely focused on the future.
To accompany the launch of this first brand signature, Kiloutou has rolled out a campaign that illustrates the values communicated:
A group launch video filmed in the seven countries where the Group operates, in which teammates freely express their definition of sharing.
The launch video was adapted for each of the seven countries for internal use and formatted for social media.
An employee advocacy programme was set up to encourage sharing of content with the Management Committees, 7,000 teammates and the Group’s main stakeholders.
“Rent, Share. Two words that simply illustrate our purpose. As the Group has grown rapidly, we have felt the need to affirm our shared culture across all the countries where Kiloutou operates. This brand signature brings us together and is inspired by our daily work. It confirms our trajectory for the coming years: a Group that is close to its community, driven by the conviction that sharing increases the effectiveness and responsibility of our impact.”
Marie-Charlotte Guénard, Head of Internal and Corporate Communication, Kiloutou group
