Kiloutou, Europe’s 3rd largest equipment rental company, has been voted ‘France’s Favourite Brand’ in the equipment rental category. This recognition rewards the group’s strategy of understanding the real needs of building and civil engineering professionals and private individuals. Kiloutou has put in place a hyper-personalised targeting approach that combines proximity and tailor-made solutions, based on a network of 430 branches throughout France and the deployment of an innovative mixed sales offer that combines traditional conversational and digital channels. This cross-functional approach focuses on omnichannel sales, adapting BtoC sales codes to the BtoB construction equipment rental sector. The pioneer of the sharing economy is pursuing its ambition to become a leading multi-local and multi-specialist player.
A noted commitment to the sharing economy
The title of ‘Favourite Brand of the French’ and the ‘useful’ criterion awarded by the Opinion Way institute in the equipment rental category testify to Kiloutou’s commitment to facilitating support for a useful, sharing economy. Thanks to a detailed analysis of problems in the field and rigorous targeting, the Group is able to design tailor-made solutions that combine economic performance and sustainability. As a reminder, on a worksite scale, simply hiring equipment reduces its carbon footprint by 30% to 50%. By facilitating access to the right solution at the right time, Kiloutou is democratising rental as an economic and responsible lever. This model, based on real needs and optimal provision of resources, fully embodies the principles of the sharing economy and strengthens Kiloutou’s position as an essential and visionary partner in its sector.
Innovation at the service of hyper-customisation
Number 1 in the ‘Close to me’ category, thanks to its hyper-personalisation strategy, Kiloutou designs tools and services that are perfectly tailored to the specifics of each project. With loyalty programmes such as the ’ Contrat Pro+ ’, fine-tuned segmentation of its customer base by sector (construction, energy infrastructure, rail, etc.), and scalable digital platforms such as Kiloutou.fr, the company simplifies and optimises rental management in real time, offering maximum responsiveness and flexibility, even in the face of unforeseen circumstances.
In terms of service, the organisation around 3 customer relations centres that meet 3 specific needs (overflow call, dedicated line for key accounts, request for out-of-range equipment), and a Training centre that offers driving licence and CACES® certifications – illustrate an organisation entirely configured for professionals. This agile and proactive structure reflects Kiloutou’s commitment to constantly adapting to the complex needs of worksites. Each solution, designed with efficiency and relevance in mind, responds precisely to customers’ real expectations while guaranteeing optimum performance in the field.
Towards a stronger national network and digital expansion
Kiloutou’s ambition for the coming years is to strengthen its presence in major conurbations and medium-sized towns, and to become a key player in major construction projects. With regard to the ‘innovative’ criterion, digital plays a central and complementary role in the group’s transformation, with impressive growth of +39% in e-commerce activity between 2023 and 2024. By 2030, the ambition is for digital to represent almost 30% of the group’s activity, confirming Kiloutou’s commitment to technological innovation and the continuous improvement of the customer experience.
Developing ‘one-stop-shops’ at the heart of customer relations
The company aims to develop the ‘one-stop-shop’ concept by offering the widest range of construction equipment on the market and by integrating a full range of services into its offerings: specialised equipment hire, CACES® training and expert advice directly on site. Kiloutou is continuing to expand its range of equipment, with a particular focus on electric and hybrid solutions via its iMPAKT range. This approach is part of a clear ambition: to offer increasingly comprehensive and sustainable solutions to professionals. Inspired by best practice in retail, Kiloutou is enhancing its BtoB approach by deploying an omnichannel strategy enabling its customers to access products and services via different entry points, both online and offline.