Cédric Tamboise, Digital & E-Commerce Director of the Kiloutou Group, was the guest of Majda Chaplain, CEO of MC Factory, in her Innovation & Cross-media programme, produced in partnership with Stratégies.
Alongside Mina Lagrève, head of e-commerce Europe at Lacoste, Myriam Vergès, senior VP of global media, digital CRM and e-commerce at the Stellantis group and Mehdi Hemici, chief loyalty & e-commerce officer at the Accor group, he explained his vision of e-commerce excellence. In particular, he discussed the complexity of the rental model in this area.