With a higher number of “likes” than its competitors, giving it a clear lead, Kiloutou has announced that it has been chosen as the French People’s Favourite Brand® in the “professional building and civil engineering equipment hire chain” category, according to an OpinionWay survey carried out from 7 to 8 December 2022 on 1,042 respondents aged 18 and over and representative of the French population. It’s a fine victory for the market leader among private customers, just as it prepares to roll out its brand new summer offer for DIY and gardening all summer long.
Renovating your home: a major trend
Since the health crisis, there has been a growing desire to spend time at home. And it’s continuing, even long after the last confinement. Hence the desire to carry out work to improve comfort. As a result, 63% of French people are planning to renovate their homes in 2023, while 32% of homeowners are planning to carry out the work without the help of a professional in an inflationary economy. It is against this backdrop that Kiloutou has been voted France’s Favourite Brand® in the “professional building and civil engineering equipment hire company” category.
Along with all our 4,870 teammates, we are extremely proud to have been elected Marque Préférée des Français®. It’s a very strong sign of recognition and one that encourages us to continue to offer a quality rental service
Jérémy Lipszyc, Kiloutou’s Marketing Director
“Weekend Promotion”, a new summer offer for private customers
Kiloutou’s successful business model is based on the rental of construction and public works equipment in four categories: earthmoving, lifting, utility vehicles and tools, with sales expected to reach €703m by 2022 and web performance multiplied by 10 in three years. The company has more than 1,000 references and nearly 300,000 items of equipment. “Our range is the widest on the market, from small drills to tipper trucks, backhoes and vans,” explains Jérémy Lipszyc. Kiloutou’s latest summer offer is aimed at both professionals and private individuals. “Holidays are a good time to spend at home and take care of your home. That’s the spirit in which we’ve come up with our latest offer,” comments Jérémy Lipszyc.
The “Weekend Promotion”, already available in branches and on Kiloutou.fr, lets you hire a selection of more than 200 items of equipment at reduced prices over the weekend for the price of a single day. What’s more, during the long weekend of 14 July, users will be able to hire for the whole period for the price of a single day, and during the 15 August bank holiday, 4 days for the price of 2.